If you own or run a business of any kind and you’re not taking advantage of bulk SMS to promote your products and services, then you’re leaving a lot of money on the table. Here are seven compelling reasons why you should start using bulk SMS as part of your marketing campaign as soon as now!

1. It’s a certain attention-grabber– In the overcommunicated world we now find ourselves, attention is a scarce commodity and it is highly coveted by marketers. Businesses that are prosperous are the ones that have the eyeballs of their customers and potential customers. And they usually pay for it through the nose sms service.

But, today, it doesn’t have to be that way – thanks to bulk SMS that helps you get the attention of your targeted audience… cheaply and certainly. People simply cannot stand the sound of a ringing phone – they always feel they must check it out. It works on the natural human curiosity. In fact, the ringing phone is said to be the most powerful sound in the world! And people always carry their phones with them everywhere they go… even when going to toilet!

Now, that’s just the beginning…

2. It’s guaranteed to be read– Today, many businesses are unwittingly engaged in what world-renowned Internet marketer, Mark Joyner, calls “Deadly Ground battles.” In military warfare, “a Deadly Ground battle occurs when two forces meet and there is no escape route for either. It becomes a pure fight-or-die battle… and there can only be one winner.”

Many businesses fight this kind of battle with their customers and potential customers – a battle they are always certain to lose because consumers can decide to ignore marketers’ adverts without any risk to the consumer. But with bulk SMS, it’s practically impossible to ignore text messages without reading them first.

Phone calls can be ignored, TV ads can be skipped, newspaper ads can be jettisoned, online banner ads can be dismissed, but bulk SMS can’t be ignored just like that. A well-circulated statistics has it that 95% of all text messages are read within 15 minutes! If that’s true, then it’s relatively huge.

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