Shoppers are actually, excess of ever earlier than, prepared and keen to pay for on-line content material. Some startling details:
1) Over 17 million music tracks have already been purchased and downloaded on Apple’s iTunes music service, regardless of the existence of KaZaA and different file sharing providers.
2) In 2004, over 58% of all site owners within the UK charged for on-line content material, with that quantity predicted to develop to over 65% by the tip of 2005.
3) Shopper spending within the U.S. alone, for on-line content material, reached $1.8 Billion in 2004, in keeping with the On-line Publishers Affiliation, This determine confirmed a strong 18% growth over the earlier yr. Some classes confirmed really astounding growth. The primary paid on-line content material class in complete greenback quantity was the On-line Relationship / Personals class. This class confirmed a decent 14+% growth. Nevertheless, the Leisure / Existence class confirmed an incredible 90% improve from 2003, shifting into second place amongst all classes.
4) Sports activities web sites have been a staple of the Web for years. As could possibly be anticipated, this additionally holds true for paid on-line content material, with the Sports activities class experiencing a whopping 38% growth from 2003 to 2004.
5) All this growth has taken place with lower than 12% of all U.S. web customers buying on-line content material. This means the great potential for continued growth of paid on-line content material.
There are three predominant determinants that resolve climate content material can, or ought to, be monetized; it needs to be distinctive (there needs to be a USP, or distinctive promoting proposition), unique and usable. The extra the content material follows any, or all of those three determinants, the larger its potential to be monetized 문화상품권 소액결제.
One other issue that bodes nicely for the continued, explosive growth of paid on-line content material is the proliferation of Web enabled cell telephones, PDAs and telephone / PDA combos. Presently these have quite sluggish connection speeds, however as newer applied sciences and quicker networks (resembling 3G) take maintain, this drawback will disappear. Certainly, on the finish of 2004, PayPal, an eBay subsidiary, started investigating the growth of its cellular service division by amongst different issues, the addition of micro-payments.
The complete scale entry of PayPal, with over 70 million account holders, into the cellular funds market would undoubtedly hasten the acceptance of paid on-line content material into the cellular area. By 2009, Based on analyst agency TowerGroup, the full marketplace for Web and cellular micropayments within the U.S. is predicted to extend 23 % (at a compound annual growth charge) to $11.5 billion in revenues, up from simply over $2 billion in 2003.
One class, business and monetary information and reviews, has proven strong growth (over 14% 2003 – 2004, in keeping with the OPAss’n.). There may be the potential to cost rather more for content material on this class, as the data straight impacts business resolution making, and thus profitability. Advertising and monetary reviews from main analysis and monetary companies are very worthwhile, promoting from $250.00 to $1,500.00. These are typically extraordinarily complete, however smaller, extra concise reviews promote nicely additionally for costs from $50.00 – $150.00.
Now’s the time so that you can transition your web site into some type of paid on-line content material. Market acceptance for it’s experiencing strong growth that exhibits no indicators of letting up. Paid content material is a incredible addition to an present web site or a strong basis for a brand new web site. You may see your portion of that $1.8 billion rolling in as subscription income month after month. Recurring income additionally makes your much more precious do you have to ever resolve to promote it. Simply discover your area of interest, discover or create your content material, and market your web site.